As 2012 coming to an end, it’s time to rouse you to a fresh start. Obviously as the time change, the strategy and the ways have to modify. As per the early forecast one thing is clear, the b2b lead generation in 2013 won’t be effective without proper content creation. So wake up guys, it’s time to renovate your editorial section.
Sharpen your pencils, as I am going to share 5 things that I have implemented and now it’s your turn to enhance the content marketing strategy.
It’s better to stop the term “customer.” Customers are people and you know people change with the time. If people change, then you need to change along with them. The choice, and need of a person will change with time and you need to study their perception of buying. And the only way is to get out and try to talk with your customers and ask them to give feedback. Remember, feedback is the only way to improve your strategies. Continue reading