The Significance of Re-Tweets

The Significance of Re-TweetsA Re-Tweet is when one of your followers repeats that you have written. On Twitter, you can re-tweet a post using the “Re-Tweet” button located under each tweet. Not only on twitter, but many other websites and blogs also offer the option to re-tweet your comments or tweets.

Re-tweets as they are known in the trade, are so important to your business and making connections with others. It’s a way of growing your followers quickly and expanding your contacts. It is even more powerful that a standard tweet because it suggests the post has resonated enough with someone to encourage them to share it with their followers.

Re-Tweet matters!

Getting your content or blog “re-tweeted” on Twitter (i.e. getting people to repeat what you have said, usually combined with a link) is a powerful way to drive traffic to your site.

By this you can avail the following benefits:

  • It can translate into increased number of subscribers.
  • It helps in increasing your visibility and reach in the online community, including your ranking in search engines.
  • It enables you to build connect and build relationships with new people (i.e. potential customers, people of influence), especially those in your niche.
  • If other people re-tweet you they are giving credit to your valuable content, which heighten your own creditability.
  • Re-Tweeting quality information regularly is a great way to enhance your reputation and establish your authority within your niche. Influence in any subject matter cannot be achieved by only tweeting your own content or blog posts.

In a recent study, social media analytics company Sysmos carried out a research by examining 1.2 billion tweets posted over a two month periods. The study found that approximately 29% of the tweets spark conversation. Of this, 6 %are re-tweets and the remaining 21% are replies.

But yes, we should try more to get better response. Here I have mentioned few tips, which helps in generating more re-tweets.

Give your link the importance it deserves:

Twitter updates can only be 140 characters in length. When someone re-tweets one of your twitter updates, the re-tweet typically appends the RT (Re-Tweet) abbreviation and your username to the beginning of tweet. This is also what automated re-tweet of your original update adds more characters to the update. Continue reading →


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