A clever marketer knows that if he is aiming at the general public, he is being foolish! The reason is that not everybody in the public are looking for the product or service that you are offering, it is only the selected few who are actually looking for what you have to offer. So be target specific. Know your market, and be the best in your market.
When you are planning a business or want to revamp it, you have to take many factors into consideration and most importantly you will have to know and understand your target audience, because understanding your target customers’ demographics helps you to determine exactly what your products or services will be, and what kind of customer service tactics will work best.
It’s relatively a simple task to determine who your target is and what they are looking for; it just takes a bit of pre-planning that will really pay off in the end. Here are some quick and easy steps to help you in this process:
1. Conduct a Marketing Research:
Once you have decided who your target audience would be, it is time to do some research on whether the target audiences that you decided are really looking for what you have to offer? Market research entails using a group of people from your target audience to find out more about their thoughts and feelings about your product or service. The group should have a healthy mix of people from the target audience for the best result.
Do your research well, and do in depths research on your target audience. You can use the internet to go about with your research, read news articles on your target audience. You can conduct surveys and the questions you need to answer are- who are your customers? Where are they located? What would you want them to think of your product and service and the list can get longer! Continue reading →