We all know that the phenomenon of Internet has changed today. The way people use the web, is also modified to some extent. So, when the web and their users are changing, the B2B websites
have to make some strategies or you can say changes to get closer to their near and dear users. It’s important to adjust your strategy to match the way people are using the web.
Back a few years ago, before Facebook, Twitter, YouTube… a little before MySpace, your website layout needed to focus mostly on information surrounding your product. The focus was only to make your site stickier and using keywords to attract the search engine crawlers. The goal was just to provide your valuable information with some fantastic content.
Why Go Social?
No doubt, today, content is still king. We still need some tools and informative info so as to keep people on our site, and to keep them coming back for more. But the question comes into my mind, is it good enough to carry with these information only? And I have found that, this is not the only way to go. Can you guess what that is?
If your answer is “Social,” then you are on the right track. Of course, today’s websites need to be social. Your website needs a social element that we did not think about in the simple days of SEO. You need to make your socially acceptable; otherwise it will be an outcast.
If you have decided to make your online presence more social, think twice before you redirect incoming traffic to a public social network. You can engage that traffic on your own website and get better return on investment (ROI). So, here are the following methods may require technical changes. Continue reading →