With IT continuing to expand at a phenomenal pace, the sudden increase in high-salaried software professionals is rapidly forming a substantial target audience for both software and consumer products and services. These developers and programmers are at the frontline of information technology, amounting to more than 900,000 individuals in the United States alone. Go global and their numbers stretch into the millions.
A Virgin Market
While software company have been targeted time and again by B2B marketers, their employees remain a largely untapped market. With tens of millions of programmers at our fingertips, eSalesData holds the largest database of software professionals in the world. Our custom built, multi-select mailing lists allow you to remotely conduct marketing campaigns aimed at the people who control and develop software for companies all over the world. Continue reading →