When visitors go to your website and/or social media profiles, the first place they go is your landing page. If they have an interest in your landing page, they will probably go to your “About Us” page to learn more.
There are many pages which should be a part of any website. For example: About me, Contact me, Privacy, TOS and many other such pages. But the question is, have you ever thought of the importance of “About Me” page in your website?
Yes, you might find the welcome page or in your words home page which is designed beautifully, you might even get contact page and other elements in the website. But they completely forgot about one such page which is known as “About Me.”
Of course, different visitors are interested in different types of information. One of the first and most elementary pieces of information that your visitors are looking for is who you are and how you came to be where you are at this point.
So, let’s find out the exact meaning and objective of “About Me”
An about page of a website contains some important information about your website/service or organization. The page reflects who you are, what you do, what your service is, and why this website is. This is the page where you get the chance to portray your services/products and show your achievement and strong points. Of all the elements of the website, about us page is one of the most important and integral element of your website.
Your “About Us” page is the best way to communicate to your visitors who you are and to give them the confidence to understand that you and your business possess the skills and experience that they need to be able to solve their particular problems.
The “About Us” page is a bit like a business blog where it should follow the same principle of 4W1H.
- Who are we?
- What do we do?
- Why should you choose us over someone else?
- When did we start?
- How do we do it?
When you are speaking about who you are, it is good idea to include photos of you and your key staff members as biographical sketches for each of you. The sketches should highlight educational background and work experience.
When faced with the concept why someone should choose to work with you instead of choosing someone else, you need to state a flawless case of what’s in it for them. You should need to portray, how wonderful your products and services are and how nice everything that you offer looks is of little importance.
The page should have a description of your business, which answers the “What do we do?” question. It should also have a mission statement, which will explain the terms and conditions of the company or the organization. You need to explain your business team, so that the people will relate to you and your staff members on a humanistic level.
Another good thing to communicate is how you came to where you are now, particularly if you have some unique story to tell. And the last thing not to forget is to tell them the history behind the story.
If your company is quiet old, or has created something different then you should mention, so as to display a hint of success, and the struggle and hard works behind that success.
Advantage or the Importance of About Page
1. Show First Impression:
We never get a second chance to make a first impression. “About Us” is the element which gives the first impression to your users and readers.
2. Build Trust:
Building trust is the key. “About Us” page will give its users a clear idea about the organization. Visitors expect to know who we are, and what we do. By this providing the evidence to them we can win the trust of all the readers.
3. Allows customer to get inside you company:
“About Us” reflects your company personality. If your company is fun, then the about page should also be fun. So as, it gives chances to the visitors to know more about the company.
Go for it
Though not every reader wants to know more about us, don’t disappoint those who do. Considering how much of our readers will visit this page at some points, would not it make sense to make it so important? Plus, the importance of knowing about us also has been proven through analytical tools where we can see the page performance.
An informative, interesting, and even entertaining “About Us” section can be a huge asset to your website. And still, if you have not given it an overhaul, then kindly GO FOR IT!