Squeeze Page: An Important Way to Generate Traffic

Squeeze PageThere are several SEO processes that you may have come across or heard of while optimizing your website or web pages. A “squeeze page” is also one of these processes often heard of as one of the best techniques for list building.

A squeeze page is a stand-alone page that is typically used as a lead generation or landing page for a special offer or marketing campaign. It offers the visitors access to some piece of information in exchange for the visitor access to some piece of information in exchange for the visitor’s name and primarily email address. This contact information has been “squeezed” out of the visitor, hence the name of the page.

A squeeze page typically consists of an attractive graphic, compelling headline, a short list of benefits that the visitor will receive from your free information and a form for the visitor to complete to receive the information.

But before you create, there are few important tips to remember.

Never use a squeeze page as your home page of your website. A squeeze page provides little content for search engine spiders to index and may block the indexing of the remainder of your site, so your chances of ranking of your website on the top of the search engine would affect.

Never distract your visitor. Please understand the fact that your squeeze page should be a single page with no other links to distract visitors from your primary call to action, exchanging their contact information for free giveaway that you are providing.

What you need to get started

1. A domain name

The domain name for your squeeze page should reflect your product name or service name; for example, if you are a fashion designer and you’re making available a podcast on how to make this summer cool and trendy, then you’d want to try and get a domain name like coolwears.com.  Try and get the .com version of your domain name if possible, but if that’s not available, seek out the hyphenated version of the .com domain name

2. Give-away

You have two goals for your squeeze page:  obtain the contact info from your visitors and get them into your marketing funnel to eventually convert them into paying customers.

But to get something, you need to provide something really cool so they won’t hesitate to deliver their contacts info. The best way you can do this by creating some of the product that provides some really useful information. For example: eBook, electronic tips booklet, special report, podcast or other audio file, eCourse, video, etc.

These will be valuable because it provides the answer to a major challenge faced by the visitor.  Upon realizing that she can get some free information to dim the pain of her problem, the visitor gladly parts with her name and primary email address to obtain the free giveaway.

3. Compelling headline and benefits listing

Though you have maintain the limited words on your squeeze page, still you need to provide enough information so that the visitor has a clear understanding of how your giveaway will help him solve a problem. The best way would be to create a compelling headline and an attractive listing of benefits that the visitor will experience upon receiving your information.

4. Thank you page:

This is the page you’ll create with instructions for obtaining the free giveaway.  After thanking the visitor for his request and providing the download information, you can also use the real estate on your thank you page to up sell the visitor to one of your products, point him to a resource on your primary website, or engage him by asking him a few questions in a survey.

5. Killer Graphics:

Last but not the least, the cover or you can say the texture of the page should be really attractive. You need to have superb graphics so that it appeals to the visitors to come and take your product. The graphic image may be in the form of a book cover, spiral bound report, CD/DVD cover, podcast album art, etc.


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