Email Segmentation is an important part of any successful email marketing strategy. E-mails are important for both customer acquisition and retention. A study conducted by Forbes Media concluded that email marketing and SEO are the most affordable marketing tools. Use advanced email segmentation to target subscribers based on specific criteria and tailor your message with a purpose to deliver strong incentives to the right people at the right time, which works equally well with both B2B and B2Ccustomers.
There is always segmentation based on Demographics like age, gender and location. But here are a few that go beyond email segmentation-as-usual:
- Widen your horizon from B2C to B2B:
Target all business owners, from your email list. This can prove to be a good chance to get into a B2B arena, even if your product is only of B2C service. It helps you to engage with new partners or reach new markets, creating new opportunities for better email marketing.
- Engage socially active prospects:
Make a good effort in offering good discount in exchange for a review or a testimonial posted in social network. These prospects from your email list can go a long way to make your product or service go viral.
- Target the Top:
When you decide to target someone from the top management in your email list, treat your prospect as a coordinator rather than a senior vice president. It helps you to deliver content treating the pain-points, thus creating a prospect who can take quick decision regarding your product.
- Customers referring new business:
Look for people from your mailing list that always refers or sends new leads in your direction. They can be your biggest brand advocates and should receive emails like loyalty programs, refer-a-friend discounts, or send trials for new products so that they can give honest feedback, a new email segmentation technique.
- Encourage people to write reviews:
Positive reviews can do wonders for your business. They help to improve your ranking when people search for your product or service. Therefore, plan out a campaign to encourage your passive leads from mailing list to write online reviews.
A report from Hubspot spotted that “39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue.” Therefore apply above mentioned advanced email segmentation techniques for creating new scopes for business.