Have you heard any of these – Click here, Start your free trial, Download now, these are all some of the famous call to action. In simple terms it urges customers to do something; it can be buying, calling, clicking or any immediate action through any part of webpage or advertisement. Well even the scope of SEO can be extended to not only bringing directed traffic to the website but also increase conversions.
Testability is the factor, once you complete building the site or while a periodical review you open the page, think from the point of 3rd person, what is the next step you shall take, what is the digging time required to get the information and what are your exact deliverables. If you want to move ahead to the next page, I guess you’re on the right track.
Creating an excellent Call to Action
- Tell users what’s in it for them
- Make it visible
- Make it exclusive
- Present call to action on every page
To implement call to action, you can use either one or all of them that depends entirely on your marketing plans:
- Article Directories
- Sales calls
Tips for execution
While any phrase that targets immediate action on the part of the prospect can be considered as call to action, however a few tips on how to execute them can enhance the strategy:
- Contact Information
Directing the next step to action is by providing the correct contact information, remove any hurdles that the prospect might face while contacting you.
- Immediate action
The strategy of call to action thrives on immediacy, if given enough time to think and rethink chances are high that the prospect won’t buy.
- Presenting examples
You can begin by saying “buy now” and you would find a new strength and color invigorated in your clothes
Words like “never before” and “completely new” are a great way to capture prospect’s attention before introducing the call to action.
So the entire effort of implementing the right CTA pays off when you see a considerable increase in the number of website traffic alongwith impressive conversions. What are your most used CTA’s, share with us.