So we have completed half way to the year of 2013 and a lot has stirred up the business space. Some new, some old and some with a predicted arrival it has been an eventful year so far. B2B marketing strategies shaping up businesses have been an ever focused topic for marketers to discuss. Let’s review the past six months and find out trends that can be incorporated into your marketing mix to give your marketing a boost:
1. Businesses through Social Media has Catapulted
Social media has become an inseparable part of your business. Most of the research, feedback, service issues and buying decisions are made and decided here. As a marketer you need to leverage this with a strong presence on social media channels like Facebook, Twitter, LinkedIn and Google+ for real time communication and service with your customers.
2. Interactive Web Design is Cardinal
Interactive web design provides a comfortable viewing experience, easy reading and navigation with a minimum of resizing, planning and scrolling across a wide range of devices from desktops computer monitors, tablets, mobiles and smartphones.
3. Mobile is Here
Rise of mobile internet users alongwith record breaking sales of smartphones have primarily outspaced the desktop users by 2014, a critical implication for business. Mobile can be adopted by creating a responsive website, sending out mobile optimized emails, undertaking mobile advertising, using Google Adwords for mobile and mobile SEO.