Human resources executives are a vital to the functioning of a large work force. They monitor employee performance, start recruitment drives and do everything possible to minimize attrition levels, while maintaining a healthy and satisfied roster of employees. They also perform a host of procurement functions with regard to employee benefits, training programs and even employee safety. Continue reading
Current world with ever evolving technologies have tuned people to perform every possible task on the ‘GO’, and one of the newest addition to this practice is Mobile Email. The term took its birth around 2008 when the world started witnessing the rise of a revolutionary trend with some amazing products like smartphones, tablets etc. And the rest is history!!
Figures for Mobile Email Optimization:
- Mobile email will account for 15-65% of email opens, depending on your target audience, product and email type. (Source: eMailmonday)
- 90% of Smartphone owners access the same email account on mobile and desktop. (Source: ExactTarget)
- More email is read Mobile than on a desktop email client or via webmail. Stats say 43% of email is now opened on a mobile device Litmus. (Source: Email Analytics)
Going through the figures would have given a fair idea of the impact, however to go on the floor would require reforms on the traditional methods of drafting an email. Continue reading
You turn your head around and you can encounter all the incessant talks of how content is important for lead generation and conversion. Owing to this, marketers across the world were busy writing all sorts of content; half of which were practically copied, meaningless and hyped. Everybody zested about innovative content but still many of them kept producing “blatantly promotional”, “overly technical”, non-substantive and gated content. Then the fact strikes – “most companies lack time for producing quality content.” Continue reading
So we have completed half way to the year of 2013 and a lot has stirred up the business space. Some new, some old and some with a predicted arrival it has been an eventful year so far. B2B marketing strategies shaping up businesses have been an ever focused topic for marketers to discuss. Let’s review the past six months and find out trends that can be incorporated into your marketing mix to give your marketing a boost:
1. Businesses through Social Media has Catapulted
Social media has become an inseparable part of your business. Most of the research, feedback, service issues and buying decisions are made and decided here. As a marketer you need to leverage this with a strong presence on social media channels like Facebook, Twitter, LinkedIn and Google+ for real time communication and service with your customers. Continue reading
Have you heard any of these – Click here, Start your free trial, Download now, these are all some of the famous call to action. In simple terms it urges customers to do something; it can be buying, calling, clicking or any immediate action through any part of webpage or advertisement. Well even the scope of SEO can be extended to not only bringing directed traffic to the website but also increase conversions.
Testability is the factor, once you complete building the site or while a periodical review you open the page, think from the point of 3rd person, what is the next step you shall take, what is the digging time required to get the information and what are your exact deliverables. If you want to move ahead to the next page, I guess you’re on the right track. Continue reading
Struggling with Networking? PR is creating hassles? Well think no more and be self-sufficient and build an online community. That’s right, Facebook, Google+ and LinkedIn can provide an impressive platform if you can attract an engaged audience. This leading social media sites have been able to create specified groups that specializes in managing a niche online community which are simultaneously used by brands as marketing tools So a simple way to tackle networking issues in B2B is hiking up an online community via social media. Continue reading
If you would only have the power of identifying precisely the effectiveness of marketing activities and you are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of the data reflect that 60, 70 or even 90% of your marketing activity produced no measurable result! Worried!
The change is inevitable and it’s here..
With the increase of social activity among our customers and the increase in importance of these and other inbound marketing interactions on buying behavior and the day is not far when outbound marketing will be totally out of marketing mix.
Awesome statistics from Hubspot that every marketer should know: Continue reading