If you would only have the power of identifying precisely the effectiveness of marketing activities and you are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity. Now imagine that the results of the data reflect that 60, 70 or even 90% of your marketing activity produced no measurable result! Worried!
The change is inevitable and it’s here..
With the increase of social activity among our customers and the increase in importance of these and other inbound marketing interactions on buying behavior and the day is not far when outbound marketing will be totally out of marketing mix.
Awesome statistics from Hubspot that every marketer should know: Continue reading