Story So Far – 2013 Most Interesting B2B Marketing Rendezvous

B2B-marketingSo we have completed half way to the year of 2013 and a lot has stirred up the business space. Some new, some old and some with a predicted arrival it has been an eventful year so far. B2B marketing strategies shaping up businesses have been an ever focused topic for marketers to discuss. Let’s review the past six months and find out trends that can be incorporated into your marketing mix to give your marketing a boost:

1. Businesses through Social Media has Catapulted

Social media has become an inseparable part of your business. Most of the research, feedback, service issues and buying decisions are made and decided here. As a marketer you need to leverage this with a strong presence on social media channels like Facebook, Twitter, LinkedIn and Google+ for real time communication and service with your customers. Continue reading

The Best B2B Marketing Plan – A Customer Driven Approach

A Customer Driven ApproachA basic question that every marketer should understand and ask, “Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? “ The information that stays consistent across ages of selling and marketing is that successful marketing together is a relentless focus on your customer and the one biggest marketing mistake you can make is to just focus on what you have to sell. The best B2B marketing plan is the one that is driven by a customer-centric approach.

But how can you know your customers, its only possible if you have done a complete research and here are a few steps through which you can accomplish the same: Continue reading