Have you heard any of these – Click here, Start your free trial, Download now, these are all some of the famous call to action. In simple terms it urges customers to do something; it can be buying, calling, clicking or any immediate action through any part of webpage or advertisement. Well even the scope of SEO can be extended to not only bringing directed traffic to the website but also increase conversions.
Testability is the factor, once you complete building the site or while a periodical review you open the page, think from the point of 3rd person, what is the next step you shall take, what is the digging time required to get the information and what are your exact deliverables. If you want to move ahead to the next page, I guess you’re on the right track. Continue reading