B2B Lead Conversion – Innovative Content to Create Faster Customers

B2B Lead ConversionYou turn your head around and you can encounter all the incessant talks of how content is important for lead generation and conversion. Owing to this, marketers across the world were busy writing all sorts of content; half of which were practically copied, meaningless and hyped. Everybody zested about innovative content but still many of them kept producing “blatantly promotional”, “overly technical”, non-substantive and gated content. Then the fact strikes – “most companies lack time for producing quality content.” Continue reading