Email For Mobile: The Trend Buzzing B2B Marketing Space

Current world with ever evolving technologies have tuned people to perform every possible task on the ‘GO’, and one of the newest addition to this practice is Mobile Email. The term took its birth around 2008 when the world started witnessing the rise of a revolutionary trend with some amazing products like smartphones, tablets etc. And the rest is history!!

Figures for Mobile Email Optimization:


  • Mobile email will account for 15-65% of email opens, depending on your target audience, product and email type. (Source: eMailmonday)
  • 90% of Smartphone owners access the same email account on mobile and desktop. (Source: ExactTarget)
  • More email is read Mobile than on a desktop email client or via webmail. Stats say 43% of email is now opened on a mobile device Litmus. (Source: Email Analytics)

Going through the figures would have given a fair idea of the impact, however to go on the floor would require reforms on the traditional methods of drafting an email. Continue reading